“News Corp. acquired Myspace in 2005 for $580 million. Since then, it has struggled to remain relevant as Facebook’s popularity has soared and it has undergone several rounds of management changes. Myspace had 54.4 million unique U.S. visitors in November, down 15% from a year ago, according to comScore. Ad spending on Myspace was expected to decline 37% last year to $347 million, according to research firm eMarketer.
By contrast, Facebook had 151.7 million unique U.S. visitors in November, up almost 50% from a year ago, according to comScore.”
